The campaign will see more than 50 individually designed 1.5m tall Snowdog sculptures appearing throughout the city during autumn 2016.

The trail is being co-ordinated by, and will raise funds for, local charity the Martlets Hospice, who are working with Wild in Art, one of the UK’s leading creative producers of public art events. The sculpture trail is inspired by the animated film The Snowman and The Snowdog, the hugely popular sequel to Raymond Brigg’s classic story The Snowman.

Norman Cook aka Fatboy Slim said: “The Martlets are a charity very dear to mine and Zoe’s hearts, we’ll never forget the wonderful care they gave to Zoe’s stepfather and to us as a family. So when they asked me to be part of the campaign I couldn’t say no. For me the Snowdog art trail isn’t just about supporting a vital local charity, it will also be a chance for Brighton’s creativity to shine. We’ll have a Snowdog down at the Big Beach café decorated by Ryca, the UK street artist, we’re hoping to have him working on the Snowdog outside the café this summer so anyone will be able to come and see the sculpture being created!”

Many local companies have already signed up including Amex, Brighton Pier, Marina and Sealife Centre, Burt Brill & Cardens, GSFW Solicitors, Channel 4, the Theatre Royal and Peter James will be creating a Detective Dog.

The campaign will also include a focused citywide education programme in partnership with local schools, encouraging teachers to use creativity as a device for learning. The scheme will off er an opportunity for children to decorate miniature Snowdog sculptures, which will be displayed around Brighton alongside the art trail, before being returned to the schools to keep as a memento of their participation.

Organisers are looking for Brighton businesses to support this extraordinary event and a range of sponsorship packages are available. We hosted the Disco Dog at a recent Platinum Club event and apart from creating enormous interest, at least one was sold on the night. This is a great opportunity for companies to raise money for a very worthy cause and, at the same time, create publicity for the firm and involve their team in creating the design. Hurry though as there are only 50 and 40 have gone already.

For more information, contact:
sarah.harvey@martlets.org.uk.
Tel 01273 718797
For more information about the Martlets Hospice visit www. themartlets.org.uk

Click here to read the complete article in the Sussex magazine