Horley exhibition company, Target in 1, has launched a brand-new business expo, in partnership with Gatwick Diamond Business. Director Natasha Money tells PBM about the new venture...
Why did you start Target in 1?
I had always wanted to run my own company and the opportunity arose after working with a friend who had a number of years’ experience within the exhibition field. With my Sales and Marketing background and Mark Dunn’s knowledge of exhibitions, it was the perfect partnership. After a number of months’ planning, Target in 1 Limited was incorporated in July 2013 and started trading in November of the same year. In March 2015, Target in 1 won Gatwick Diamond New Business of the Year.
What is your background?
My background has, except for two years living in Milan, been within the publishing arena. My first field sales role was at Johnston Press, where I was fortunate enough to have quality sales training which prepared me for the fast-paced, highly target-driven role. It was then that I realised how much I enjoyed seeing clients face-to-face and being out on the road. Working for the newspaper has without question given me the basics I have needed in most of my working life and has cemented my passion for sales and marketing.
Describe what Target does and what makes the company different?
Target in 1 Limited is essentially a print and exhibition stand designer and supplier but with a difference. Our hire kit allows us to create stands for our clients which can be completely adapted, depending on the event, location and stand size. The client can look impressive, without the hefty purchase-price tag. The panels can be used time and time again to create different structures, keeping the interest for the client and stand visitors.