IOD---Motivating-PurposeA few months ago, in this magazine, I asked as “just a thought”: “What is the purpose of your business?

If your answer starts and ends with “profit” is that ultimately sustainable and/or satisfying for you or for your business?”

From a recent survey of Millennials (people born after 1982) it is very clear that many of your employees and/or customers are of the view that profit as your sole motive will not sustain your business on its own. Certainly, it will not sustain their interest in you.

The survey, which can be found at, posed a number of questions on attitudes to business of Millennials from twenty-nine different countries. A clear message came across that this group is looking for business to be conducted with a purpose, and not just for profit.

For six in ten Millennials, a “sense of purpose” is part of the reason they chose to work for their current employers, and that sixty per cent figure rose to seventy-seven per cent amongst those who were high users of social media.

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